popover

Marshall's IS my local shop. Its them---or Walmart.

Boston1954

If I see less than $11, I take a good look and see if I want some. I mostly expect about $12 because I love batiks.

lynnie

Long Island, New YOrk, about 12.99 to 14.99/yard

Kwiltr

You've captured the crux of the LQS plight as with many retailers with online competitors for the same products and less overhead, so able to sell at lower prices. It is an unfortunate situation for everyone concerned really, but the reality is, a lot of us are working with a fixed income that is constantly faced with increasing costs in basic needs, like heat, electricity, groceries and health care, squeezing our discretionary funds that we use for our hobbies, at the very least. In Canada, our fabric pricing and notions, are subject to some hefty import taxes and now exchange rates, driving our local prices into the stratosphere. While in a perfect world, we'd all have adequate funds to ignore all of these factors and be able to keep the local retailers adequately funded to keep their doors open and be there for us to meet our needs, the reality is quite the opposite and when the opportunity is available to pick up less expensive items from fabric to groceries that's what I will continue to do be it online or a trip away to a bigger center with better pricing.

sewbizgirl

Head to the back of the store, where the nice clearance fabric lives.

quiltedsunshine

I work at a LQS, where we have Moda (and all the other top brands, including flannels and Shannon Cuddle) 20% off the retail price ($6.98 to $20.49 per yd.) every day. And if there are 5 Saturdays, it's 30% off that day. The boss says we don't make money on selling fabric. We make it on sewing machine sales and repairs. With so many OSMG's (Old Sewing Machine Guys/Gals) retiring, we are getting repairs from farther and farther away. That, and our customer service, has kept us in business since 1958.

copycat

When I shop at a LQS, I head to the sale or clearance section first. I also get the newsletter from our LQS to be aware of the specials being offered on notions, fabric and classes. One such offer for newsletter customers is on your birthday month, you receive a one time discount of 25% off a fabric purchase. I have seen fabric not on sale anywhere from 10-12 dollars/yd.

Mitty

In Massachusetts it's generally $10-$13 per yard, but one place I know is $14. Being able to bring in swatches and hold them up to the bolts instead of guessing at the colors online makes it worth it to me.

citruscountyquilter

In any quilt shop I hit the clearance area first. If I can't find it I ask. Rarely do I find a store without one. If there's nothing there fine but it doesn't hurt to look. Most of my backings come from reduced price fabric at quilt stores. I also purchase regular priced at $10-$12/yard as needed but since I rarely buy all the fabric I need for a quilt at once most of my fabric has been purchased over time from the clearance area. I generally make quilts with many different fabrics in them so I can be flexible about the amount of fabric. If I run out of one then generally there is another I can substitute. I really like the quality of fabric at a quilt shop in addition to the service and supporting a small business owner.

ckcowl

Location matters, no idea where you are but there is a broad range of prices in quilt shop locals. Here in northern Michigan the averages I've found are $10-$13 a yard . Sales can be found and sometimes I find a shop still carrying fabric at $8.95 - $9.50.
Perhaps you could search on line for shops in your area and see what their prices are.